Creating the next viral app requires planning, preparation and avoiding these common mistakes made by developers
Over the years, building mobile apps has become a common business practice. The popularity of mobile apps is making room for the development of new ideas.
However, you should beware that app development has many potential pitfalls, and some mistakes can severely damage the overall performance of your app.
Take the following common mistakes into consideration as you explore app development, and use the tools you have at your disposal, like those offered by Bizmosis.
Mistake #1: Forgetting Platform Considerations
Great, you want to make an app! Now which platform should you use? Many developers face this problem. Sure, it’s easy to decide to make an app; however, some developers fail to think through their options before development. While iOS may be the most popular platform in the U.S., Android dominates globally. For this reason, if you’d like your app market to expand on a global scale, consider producing Android apps.
Mistake #2: Ignoring the “3-click/tap/press” Rule
Typically, the more keystrokes your app requires for functionality, the more complex it becomes. If an app user has to use too many keystrokes, he or she is likely to quit using the app. For this reason, it’s optimal to keep the amount of keystrokes needed for functionality to three or less.
Mistake #3: Mirroring a Regular Web Experience
Using the web on a mobile application can be vastly different than on a desktop website. The most obvious ways they differ include functionality, size and scope. These differences can be significant enough that platforms reject your app if they disapprove of the design. Many developers also mistakenly assume that a mobile app should be able to perform every action their website can. They fear that if it can’t, then the app will be less valuable. On the contrary, simplicity is actually what makes a mobile app desirable.
Mistake #4: Creating an Unsecure Environment
Just because your users are on a mobile app doesn’t mean they’re safe from hackers. Developers should include secure login, authentication and encryption measures to keep their users safe.
Mistake #5: Overlooking Monetization
In the early stages of app development, monetizing can be difficult to navigate. Should your app include freemium content, in-app purchases and a subscription service? Or should you employ in-app advertising? You should begin thinking about monetization in the beginning stages and work toward your goals. You have time to accomplish this over the course of app development. Websites like AppTrace and AppAnnie allow you to organize existing apps by popularity and genre to see how your app compares.
Mistake #6: Delivering a Poor User Experience
Given the amount of competition you’re likely to face when launching your app, you should ensure that your app is both enjoyable and intuitive for your users. Be cautious. You need to deliver a satisfactory user experience the first time—users are unlikely to give you a second chance. You can accomplish this by testing for user acceptance and employing a focus group.
Mistake #7: Failing to Promote Your App
You may believe you’ve designed the best app of all time, but you’re still going to release it to the public where there are dozens of competitors. Therefore, you need ideas about how to increase your app’s visibility that sets it apart from the others. An important step in promotion is defining your target audience. Ensure that your app targets your preferred audience and market. Use Google Trends to track trends and see what consumers look for in an app.
Mistake #8: Ignoring Learned Behaviors
While many people enjoy navigation, soft keys and the autocorrect feature, some don’t. Users should have the option to turn off undesirable features. When a user employs such features, the app will gradually pick up on his or her various preferences.
Mistake #9: Disregarding Beta Testing
Beta testing is a valuable part of developing an app because the process catches mistakes and features that aren’t user-friendly. You can use analytics tools like Universal Analytics (Google) and Flurry to gauge how testers are using your app. Remember to test individuals outside of the development team. This will give you the best idea about your app’s performance.
Mistake #10: Missing Visibility Issues
Remember that mobile screens can be difficult to read in the sunlight. Therefore, ensure that the most important information is on the screen at once so users can read it quickly.
Mistake #11: Releasing Apps in Multiple Platforms Simultaneously
By working on one platform at a time, you can get your app on the market quicker, get a feel for the market and gauge how accepting your audience is. You can then take these lessons and use them to develop apps for other platforms.
Mistake #12: Using Poor Graphics or Text
Although it may seem unbelievable, many mobile users do not have smartphones; therefore, they don’t possess the same graphics processing. This means that it’s next to impossible for them to receive large images and videos, leading to a poor user experience. Be mindful of the options you have to please the variety of users you’re likely to encounter.
Mistake #13: Neglecting Ergonomics
While your content may look great on most desktops, it’s highly unlikely that this will translate to a mobile viewership. You will need to rework your content and simplify it to make sure that it works on all devices.
Mistake #14: Making Bad Navigation Choices
Make sure that your users can fully navigate your app. This not only includes up, down, left and right, but also the ability to go back a page without any hassle.
Mistake #15: Concealing Important Functions
Given the smaller screen size on which mobile apps function, developers should work to make sure users can find vital functions from the beginning.
These are just some of the mistakes that developers can make in the course of trying to develop the next viral app sensation.
To develop an app that will be successful from the start, talk to the expert mobile app developers at Bizmosis. We specialize in cross-platform smartphone app development technology, including Xamarin, Sencha Framework and Cordova. Our innovative app solutions accomplish proven results.
Let us know how we can help you!