Bizmosis was engaged by ING and the New York Road Runners club to create a viral tool that would allow runners and their friends and family to connect up on their Facebook site. Bizmosis, ING and New York Road Runners club developed a dynamic e-postcard solution that allows Runners and Friends and family to send postcards related to the race.
One of our most favorite postcards allows a user to put in their start time and estimated mile per hour. We then generated a course map that will tell family members where the runner will be and at what time – so they can be there to CHEER
Very fun project and love working with ING and all their races.