In terms of mobile app development, the most recent buzzword is: integration.
Apps alone can often be unappealing; however, integrating them with social media can allow mobile apps to reach new heights. Why should you consider social media integration with your apps? Here are a few reasons.
1. Better functioning
Even the simplest of integration with social media can work to improve a mobile app’s functionality. Just look at Tinder and Instagram – both altered perceptions of how a social media network could be used. Another example includes apps that allow consumers to use their Facebook login for a new account.
In a more generalized manner, social media integration can pave the way for access to additional features within mobile apps. Examples include liking or favoriting content, product recommendation, and making wish lists. These types of features can lead to products featured on apps gaining credibility. Thus, those products become more attractive to consumers.
2. Easy to access
Giving consumers the option to log in to your mobile app with their existing Facebook account (let’s face it, most people have one) makes it easier to access your content. This fact alone often makes people more likely to use your app since it drastically reduces the amount of time between app download and app use.
3. Greater usage rates
If you’ve made app sign up easier, it’s likely that usage will increase. Additionally, it also means that users will be able to see what others in the Facebook community are doing with the app they’ve just signed up with. This can lead to the user being influenced to purchase your goods/services by others within their social media circles.
This is only a sampling of the ways that social media integration can improve the usage of your app—there are probably half a dozen or more others. Given that social media is a driving force of many things we do today, it’s important to consider social media integration for your business. For more information on how, consult Bizmosis today.