There is no denying that mobile apps are an unstoppable force in our society, but what goes into creating a successful, well-sold app? While developing a strategy for your business’s mobile app(s), three aspects should be considered:
Developing for iOS or Android
If you want to reach the most popular operating system and you operate in the US, iOS narrowly beats out Android (52% to 42%, respectively); whereas, worldwide, Android far surpasses iOS (78% verses 18%). (US via Nielsen. Worldwide via Statista.)
The decision can also be based on desired device usage. Apple holds the majority of the market in the US at 42% and Samsung makes up the largest piece of the remaining at 27%. World-wide, smartphones labelled as “other” make up the majority of the market at 40% and the largest share otherwise is Samsung at 30%. (US via ComScore. Worldwide via the International Data Corporation.)
Which kind(s) of apps will bring in the most revenue?
Of the 10 apps that brought in the most revenue for 2014 to the “Apple App” Store, 9 were games—with Pandora Radio being the 10th. All 10 in the “Google Store” were games. This indicates that if you want to turn a profit, you should consider developing a game app.
Number of users your app could produce
The number of users your app could reach is only realistically limited by the people who have smartphones. According to the Mobile Technology Fact Sheet, more than half of Americans (58%) have a smartphone—that’s roughly 140 million phones. Worldwide, this number jumps to 1.5 billion.
Mobile apps are all around us, and if they’re going to exist, we may as well utilize them for the opportunities they can provide. One way to learn how to best utilize mobile apps for your business is to contact Bizmosis.