In January, Twitter made its first stride into the world of video gaming with the release of its gaming vertical, and they haven’t stopped expanding since.
Recently, Twitter released a mobile development platform called “Fabric” for game developers to produce new mobile games. Fabric supports the already established “Unity” game engine which 4.5 million developers already use.
According to the general manager for platform development at Twitter, Richard Paret, there has been “tremendous success with native iOS and Android and we wanted to extend that support to another large group of passionate app developers crafting experiences that touch hundreds of millions of customers every day”. This is what they hope to achieve through the use of Fabric. If they’re successful at development, their games will join the other mobile games that generated $34.8 billion in revenue last year, according to research firm App Annie. Moreover, App Annie concluded that roughly 85% of the apps in the marketplace are, in fact, games.
Twitter product manager, Hemal Shah stated that Twitter has a long-standing history of assisting developers produce and grow video games. Furthermore, the fact that the actions on Twitter takes place in real-time, allows developers to weave their game into the live conversations going on across the Twitterverse.
Since development teams have been working with Fabric for months now, there are hundreds of games already available on the market including Dots, Game of Thrones Ascent, Star Trek Timelines, and Threes.
Fabric works by connecting to MoPub, which is a monetization company that Twitter purchased in 2013. MoPub is important because it allows for ad inventory management, and, since many mobile games are free-to-play, they need ad support to turn a profit.
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