In an effort to increase its high-performance cloud computing capabilities, Amazon Web Services (AWS) has acquired an Italian services and software company known as NICE. This move is on top of slashing prices and offering new and unique computing features to entice customers to use their cloud service.
NICE, from Asti, Italy, has created a number of optimization products to help customers with all of their needs when it comes to centralizing their “high-performance computing and visualization workloads with tools for distributed workforces making use of mobile devices.”
Jeff Barr, Chief Evangelist for Amazon Web Services, feels as though the acquisition of NICE will fit nicely (no pun intended) into AWS with their Desktop Cloud Visualization and EnginFrame products:
This is a product that gives customers access to internet and/or intranet across grid-enabled infrastructures. This feature allows customers the ability to access batch and interactive applications, data, licenses, and HPC clusters with just a basic browser.
DCV is a process that gives users the ability to “access 2D/3D interactive applications remotely over a standard network.” This is a more advanced technology.
NICE is the fifth software acquisition that AWS has made in the last year alone, and according to Pacific Crest analysts, niche-filling software firms of this size have become important to the playing field of cloud computing. Furthermore, the acquisition of NICE suggests that Amazon is trying to use this influx of services to separate AWS from the similar services offered by Google and Microsoft.
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